Veeda Group rebrands as Veeda Lifesciences
Veeda Lifesciences represents the brand that integrates Veeda Clinical Research, Health Data Specialists, and Bioneeds India
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Marketing
Dr Reddy’s Glycemic Happiness Awareness initiative sets Guinness World Record
Dr Reddy's collaborated with endocrinologists and diabetologists on the concept of 'glycemic happiness' for patients living with…
PURIFY’24 West to mark its 5th edition of PURIFY conferences
The one-day conference to discuss the latest advancements and trends in the field of purification chromatography,…
AbbVie and Sightsavers collaborate to raise awareness on Glaucoma in India
The campaign seeks to educate the public about risk factors associated with glaucoma, and promote regular eye check-ups,…
Venus Remedies gets marketing approvals from Philippines, Saudi Arabia for three drugs
While Saudi Arabia is the largest pharma market in GCC region, Philippines happens to be the second largest market in South East…
Glenmark’s La Shield gets Best Consumer Healthcare Digital Marketing Campaign Award
The campaign ‘Be Sun wise’ leveraged the available online information through dynamic creative optimisation to provide consumers…
Alkem Laboratories brands API business as Alkem Activa
Alkem Activa plans to expand its capacity, incorporating technologies like biocatalytic and continuous manufacturing technologies
Quality Medical Representative – A need for introspection
Abhijit Diwan outlines the role and significance of MRs, currently and in future, details various aspects related to the issue of…
Amitabh Bachchan partners with GSK for shingles awareness and prevention
GSK’s latest campaign film highlights the painful disease and its risk in adults above the age of 50 and the possibility of…
Indegene, ConTIPI Medical partner to launch ProVate, a device to treat pelvic organ prolapse in…
The device has a 510(k) clearance from the FDA for marketing in the US and has been granted the CE mark for marketing in Europe
Venus Remedies gets marketing approval for cancer drugs from Uzbekistan, Palestine
Venus Remedies is expected to launch these drugs in the two countries in the next financial year
Indegene launches Metaverse capabilities to support life sciences companies
It will help life sciences companies to provide health care provider (HCP) interactions, HCP education, and patient education
Torrent Pharma forays into consumer market with calcium supplement, Shelcal 500
The pharma company launches #BeShelcalStrong campaign to address widespread calcium deficiency in the nation
IIL launches virtual medical representatives
eMOz will eventually be acquiring AI avatars of sales representatives to interact and assist physicians in one of its kind…
Branding CROs/CDMOs: Aragen, a case in point
Manni Kantipudi, CEO, Aragen emphasises that CRO businesses will have to take the next step forward in branding and marketing,…
The advent of digital technologies has introduced path-breaking developments in healthcare and…
Hiren Dhuvad, CEO of Indigital Technologies explains how pharma and healthcare marketing is transforming with the help of…
Novartis, Cadila Healthcare lead digital marketing space for ankylosing spondylitis in India:…
Novartis and Cadila Healthcare are the only companies to offer support to AS patients through digital channels, finds GlobalData
Future of pharma marketing lies in ‘Hybrid Model’
Preetha Vasanji, MD (India), Doceree emphasises that digital is here to stay, and for pharma marketers, it can’t act as a band-aid…
Indigital Technologies launches Indigital Mentor League, an initiative for pharma marketers
Indigital Mentor League is a social media outreach program, an online community service, where industry stalwarts would be sharing…
Pankaj Tripathi is the brand ambassador for Sun Pharma’s Abzorb Dusting Powder
New campaign around the theme “Apnao Abzorb ka haath” launched