Marketing

While Saudi Arabia is the largest pharma market in GCC region, Philippines happens to be the second largest market in South East…

The campaign ‘Be Sun wise’ leveraged the available online information through dynamic creative optimisation to provide consumers…

Alkem Activa plans to expand its capacity, incorporating technologies like biocatalytic and continuous manufacturing technologies

Abhijit Diwan outlines the role and significance of MRs, currently and in future, details various aspects related to the issue of…

GSK’s latest campaign film highlights the painful disease and its risk in adults above the age of 50 and the possibility of…

The device has a 510(k) clearance from the FDA for marketing in the US and has been granted the CE mark for marketing in Europe

Venus Remedies is expected to launch these drugs in the two countries in the next financial year

It will help life sciences companies to provide health care provider (HCP) interactions, HCP education, and patient education

The pharma company launches #BeShelcalStrong campaign to address widespread calcium deficiency in the nation

eMOz will eventually be acquiring AI avatars of sales representatives to interact and assist physicians in one of its kind…