Key challenges in regulating pharma marketing in India
Dr Suresh R. Saravdekar highlights the need for statutory regulation, mandatory disclosure and stronger oversight of…
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Guest Blogs
Rx-to-OTC Is only the beginning: Why some brands grow and others don’t
Vilas Hegade explains why commercial execution determines the success of Rx-to-OTC brands
Why clinical governance and doctor-led protocols are becoming increasingly important in aesthetic…
Aesthetic medicine is no longer a boutique corner of healthcare. The International Society of Aesthetic Plastic Surgery counted…
The convergence of dermatology, wellness, and longevity medicine
Dermatology has always occupied an unusual position in medicine — visible enough to attract cultural attention, complex enough to…
Bridging generics and specialty: A roadmap to complex molecule innovation
We keep telling ourselves the same story: India is the pharmacy of the world, and now it is graduating to specialty. I have sat…
End of OTC cough syrups: Should more medicines move behind the prescription wall?
Why the regulation matters
This recent move to limit the sale of some cough syrups over-the-counter (OTC) is an essential…
India’s online pharmacy boom and the perils of unregulated medicine
Online shopping has trained us to value one thing above all others: visibility. Yet what empowers a consumer comparing prices…
How AI is redefining India’s pharmaceutical export edge
India's pharmaceutical industry has gained an international reputation due to its large-scale production, advanced scientific…
Redefining pharma warehousing: The shift from storage facilities to compliance-driven supply chain…
Pharmaceutical warehousing has evolved significantly from a backend storage function to a critical component of regulated supply…
Biopharma 4.0: How Ireland and India can shape the next era of smart manufacturing
The global biopharma sector is entering a moment where the old rules of competitiveness are being rewritten. For decades, market…
CDSCO proposes to ban “Same Brand, Different Drug” practice
Regulator introduces “One Brand – One Formulation” policy to improve patient safety and reduce medication errors
In a landmark…
What India and Africa can teach each other on animal health – A rare IMEA-wide view on disease…
Animal health has become one of the defining priorities for agriculture across India, the Middle East and Africa (IMEA).…
The GLP-1 effect: How weight-loss drugs could reshape India’s FMCG playbook
Everyone is talking about GLP-1 as the next big healthcare disruptor. That is only half the story. If a drug can make people feel…
The shift to intelligence driven pharma
Pharmaceutical companies are experiencing a substantial transformation compared to how they operated in prior decades. Previously,…
Accessibility through agility: Building manufacturing and access systems that deliver affordable…
Across the pharmaceutical industry, one thing is clear: being efficient doesn't make medicines affordable on its own.…
AI-driven QbD: Advancing predictive, data-driven pharma formulation development using artificial…
Introduction: Moving beyond conventional QbD
Quality by Design (QbD) has become a cornerstone of pharmaceutical development by…
Lessons from the Delhi–Agra–Puducherry counterfeit medicine investigation
Introduction
India is often described as the “pharmacy of the world.” Yet, the growing menace of counterfeit and substandard…
From packaging to patient outcomes: Why India’s latest DPCO amendment signals a new direction for…
The pharmaceutical industry has traditionally regarded packaging as the final stage of manufacturing—a necessary component that…
What stays on the top of pharma shelf—ease of doing business or patient safety?
Three individuals allegedly bought expired medicines at scrap prices, relabelled them with professionally printed stickers,…
Beyond the batch: How digital twins are rewriting the rules of medicine
Amit Malviya, VP – QA, Zest Pharma, highlights how digital twins, AI and real-time release testing are reshaping pharmaceutical…