Pankaj Tripathi is the brand ambassador for Sun Pharma’s Abzorb Dusting Powder
New campaign around the theme “Apnao Abzorb ka haath” launched
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Marketing
Centaur Pharma to start post-marketing surveillance study of diabetic drug by end of January 2021
The company, with permission to conduct the PMS study in 200 to 500 patients with diabetic foot ulcers, plans to enrol them from…
Our vision is to make pharma marketing effective and efficient
Doceree, a physician-only platform for programmatic marketing, is working towards building more effective ways for pharma brands…
Reimagining the next era of doctor engagement
Rishabh Bindlish, MD, India Life Sciences and Global Generics Lead, Accenture in India explains that pharma companies need to…
Non-transparency a major bottleneck in digital adoption in Rx drug marketing: Doceree survey
Reportedly, Doceree conducted the survey with 500 pharma marketers of top Rx drug companies, including Abbott, Pfizer, Cipla, GSK…
DoP issues letter to pharma associations to ensure adherence to UCPMP
The department has received a complaint alleging that pharma companies are sponsoring a national level event
UCPMP should be made mandatory without further delay: Experts
Highlight the lack of a regulated and uniform system to ensure ethical sales and marketing practices
Government has not yet decided to make UCPMP mandatory: DV Sadananda Gowda
Under UCPMP there is no provision for the DoP to directly deal with complaints received regarding unethical practices
Lupin’s consumer healthcare arm announces association with CSK for IPL 2020
Its LupiSafe Hand Sanitizer is the Official Hygiene Partner – Digital
Surfing the digital wave in pharma retail
The pharma retail space has had a digital component to it for quite a while, but the pandemic has served notice to the laggards in…