Marketing

Industry advisors outline the legal aspects that need to be considered and fulfilled as pharma and telehealth players get into…

It reduces expenditure, provides targeted better returns

An analysis of how these growing alliances can enable the pharma sector to seek more effective ways to reach out and communicate…

Harshit Jain, Founder & CEO, Doceree shares details about the changing pharma marketing landscape, the emergence of newer…

The formulations belong to various therapeutic areas like diabetology, cardiology, oncology and immunology

Traditional channels of interactions between patients, prescribers and healthcare companies have been disrupted by the coronavirus…

The acquisition of 21.85 per cent stake on a fully diluted basis will be completed in two stages  

Doctors prefer to get information beyond medicines like medical updates, new treatment regulations, guidelines and all companies…

Aditya Saxena, Vice President – APAC, iQuanti explains that the role of SEO in pharma is not direct selling but maximising share…

Industry veteran Gauri Chaudhari, co-founder, Brand Innerworld gives an in-the-trenches perspective of brand building in her first…