Centaur Pharma to start post-marketing surveillance study of diabetic drug by end of January 2021
The company, with permission to conduct the PMS study in 200 to 500 patients with diabetic foot ulcers, plans to enrol them from…
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Marketing
Our vision is to make pharma marketing effective and efficient
Doceree, a physician-only platform for programmatic marketing, is working towards building more effective ways for pharma brands…
Reimagining the next era of doctor engagement
Rishabh Bindlish, MD, India Life Sciences and Global Generics Lead, Accenture in India explains that pharma companies need to…
Non-transparency a major bottleneck in digital adoption in Rx drug marketing: Doceree survey
Reportedly, Doceree conducted the survey with 500 pharma marketers of top Rx drug companies, including Abbott, Pfizer, Cipla, GSK…
DoP issues letter to pharma associations to ensure adherence to UCPMP
The department has received a complaint alleging that pharma companies are sponsoring a national level event
UCPMP should be made mandatory without further delay: Experts
Highlight the lack of a regulated and uniform system to ensure ethical sales and marketing practices
Government has not yet decided to make UCPMP mandatory: DV Sadananda Gowda
Under UCPMP there is no provision for the DoP to directly deal with complaints received regarding unethical practices
Lupin’s consumer healthcare arm announces association with CSK for IPL 2020
Its LupiSafe Hand Sanitizer is the Official Hygiene Partner – Digital
Surfing the digital wave in pharma retail
The pharma retail space has had a digital component to it for quite a while, but the pandemic has served notice to the laggards in…
DoP organises meeting with industry stakeholders on UCPMP implementation
Also discusses black marketing of COVID-19 treatment-related drugs in the country
Pharma-telehealth partnerships: Rules of the game
Industry advisors outline the legal aspects that need to be considered and fulfilled as pharma and telehealth players get into…
Digital marketing should continue post-COVID-19: Experts
It reduces expenditure, provides targeted better returns
Why is a romance burgeoning between pharma and telehealth?
An analysis of how these growing alliances can enable the pharma sector to seek more effective ways to reach out and communicate…
COVID-19 crisis has spawned new avenues of doing business for pharma
Harshit Jain, Founder & CEO, Doceree shares details about the changing pharma marketing landscape, the emergence of newer…
DKSH to commercialise seven generic formulations of Biocon Pharma in Singapore and Thailand
The formulations belong to various therapeutic areas like diabetology, cardiology, oncology and immunology
Companies need to design digital products with Netflix, Amazon-like approaches
Traditional channels of interactions between patients, prescribers and healthcare companies have been disrupted by the coronavirus…
Cipla acquires stake in GoApptiv
The acquisition of 21.85 per cent stake on a fully diluted basis will be completed in two stages
COVID-19 impacts pharma marketing, digital outreach grows popular
Doctors prefer to get information beyond medicines like medical updates, new treatment regulations, guidelines and all companies…
SEO strategies for pharma companies
Aditya Saxena, Vice President – APAC, iQuanti explains that the role of SEO in pharma is not direct selling but maximising share…
Book Review: The Perfect Pill
Industry veteran Gauri Chaudhari, co-founder, Brand Innerworld gives an in-the-trenches perspective of brand building in her first…