Marketing

Traditional channels of interactions between patients, prescribers and healthcare companies have been disrupted by the coronavirus…

The acquisition of 21.85 per cent stake on a fully diluted basis will be completed in two stages  

Doctors prefer to get information beyond medicines like medical updates, new treatment regulations, guidelines and all companies…

Aditya Saxena, Vice President – APAC, iQuanti explains that the role of SEO in pharma is not direct selling but maximising share…

Industry veteran Gauri Chaudhari, co-founder, Brand Innerworld gives an in-the-trenches perspective of brand building in her first…