Express Pharma

IIL launches virtual medical representatives

eMOz will eventually be acquiring AI avatars of sales representatives to interact and assist physicians in one of its kind experiences

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Indian Immunologicals Limited (IIL), the Hyderabad based subsidiary of National Dairy Development Board (NDDB), through its division Human Biologicals Institute, launched its first set of virtual medical representatives, an alternative to facilitate physician’s interface in form of eMOz i.e. a virtual realm where e-reps can connect with doctors and foster digital relationship.

A company statement informed, “eMOZ is a cutting edge and promising tool for information sharing. eMOz have inbuilt capabilities to provide constant update on specific needs of the physicians, thus fostering meaningful, tangible, and enduring gains. eMOz will enable complete stakeholder management on a virtual platform by providing detailed access to products and services. This will reduce several entry barriers while enhancing the cost efficiency. eMOz will eventually be acquiring AI avatars of sales representatives to interact and assist physicians in one of its kind experiences. eMOz will provide credible solutions digitally for better patient care by offering greater convenience to the physicians and save their precious time.”

Dr K Anand Kumar, MD, IIL said “This generation of healthcare professionals are quite open for digital channels of communication, and we envision to provide an engaging digital experience to our customers while focussing foremost on covering untapped markets”.

Dr Santosh Kumar Mishra, Senior Obstetric and Gynaecologist from Sanjita Maternity Care & Hospital, Bhubaneswar (Odisha) who interacted through eMOz and placed an order as well, said, “There has been a huge emergence of various digital channels in our life post pandemic, experiencing something like eMOz from Indian Immunologicals Limited is unique and interesting. It is more convenient than some of the usual drop-in interactions.”

While in-person rep visits still hold value, eMOz avatars will accentuate digital value perception among all stakeholders”, said Shakul Srivastava, VP, Human Health business.

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