Express Pharma

Your right to play in this market requires a degree of sophistication, automation

Blue Star Engineering & Electronics recently announced a partnership with Gebhardt Intralogistics Group of Germany, for warehouse automation solutions. In a freewheeling conversation, Viveka Roychowdhury asks Prem Kalliath, CEO, Blue Star Engineering & Electronics and Volker Nicolai, Chief Revenue Officer, Gebhardt Intralogistics Group GmbH why this is the right time to consider such warehouse automation solutions, and why pharma companies need to move from a product centric to a solution centric approach. Edited excerpts from the interaction