Express Pharma

AYUSH industry grew by 44 per cent in nine months of COVID-19 pandemic: AYUSH Secretary

Speaking at an event organised by Assocham, he appealed to the industry to come forward and help in developing and propagating AYUSH drugs and medicines in the future

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Dr Vaidya Rajesh Kotecha, Secretary, Ministry of AYUSH, Government of India stated that there is a tremendous growth opportunity for businesses in the AYUSH sector as during the ongoing COVID-19 pandemic most people in the country have turned to Ayurveda and followed Ayush guidelines in some way to keep themselves safe. He made this statement at the ASSOCHAM Foundation Week in a session titled, ‘Future lies in the past – Leveraging India’s embedded knowledge to pivot the country’s growth story’.

Citing a study done by the Ministry of AYUSH on the impact of AYUSH guidelines during pandemic, he said, “More than 86 per cent people surveyed have said that