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Holostik India introduces advanced anti-counterfeiting security products at Labelindiaexpo2022

Counterfeiting or faking is an economic pandemic affecting large number of businesses and brands around the world

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Holostik India recently introduced its latest host of technologies including Optical Variable Devices (OVDs), safety holograms and other track-and-trace devices to address the challenge of fake products in the country at the four-day ‘Labelindiaexpo2022.’

“Holostik India has recently developed and introduced Nano Optical Image OVDs which are secure and technologically advanced OVDs or security holograms. Optashield, based on custom holographic technology, displays two different colours at two different viewing angles. It is among the most secure and convenient authentication device in the anti-counterfeit industry,” said Ankit Gupta, Joint Managing Director, Holostik India.

He further said, “3D labels (printed OVDs) are embedded with aesthetic elements, designs and security features. 3D labels amplify a product’s visibility on the shelf and adds premium appeal to the brand. An