Rx-to-OTC Is only the beginning: Why some brands grow and others don’t
Vilas Hegade explains why commercial execution determines the success of Rx-to-OTC brands
Sign in
Sign in
Recover your password.
A password will be e-mailed to you.
Browsing Tag
Consumer Healthcare
Dr Reddy’s Laboratories completes acquisition of Nicotinell and related brands
The acquisition expands Dr. Reddy's presence in the global nicotine replacement therapy market, with Nicotinell products now under…
Glenmark’s La Shield gets Best Consumer Healthcare Digital Marketing Campaign Award
The campaign ‘Be Sun wise’ leveraged the available online information through dynamic creative optimisation to provide consumers…
Sanofi India appoints Rodolfo Hrosz as new MD
He will transition from being Sanofi’s GM, Consumer Healthcare business in Brazil to his new role in India as soon as the…
Venus Remedies forays into consumer healthcare, launches R3SET for pain management
To introduce products covering key segments like pain management, gastro-enterology, hygiene, stress management, vitamins, and…