Express Pharma

Dr. Reddy’s launches condition management programme, DailyBloom IBS

It is a digital integrated care plan to manage Irritable Bowel Syndrome

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Dr. Reddy’s Laboratories announced the roll-out of its condition management programme DailyBloom IBS, India’s first integrated care plan for Irritable Bowel Syndrome (IBS). The programme is enabled by a mobile application developed in-house.

A press statement informed that DailyBloom IBS focuses on a comprehensive care plan that includes diet management, psychological and physical wellness support for patients with IBS. Dr. Reddy’s has launched the programme on ‘World IBS Day’, a day that aims to increase awareness of the IBS condition, discuss misconceptions, challenges and even stigma attached to it.

The press statement informed, “Dr Reddy’s DailyBloom IBS is a 14-week care plan that comes with a personalised approach to ensure that each patient’s experience is tailored to their specific needs. The journey of a patient on the care plan begins with the DailyBloom Gut Health Index, an initial assessment that captures the frequency of symptoms and impact on their quality of life. Following this assessment, patients engage in a goal-setting session, allowing for further personalisation of their care pathway. This crucial step ensures that each plan aligns with the individual’s health goals and lifestyle preferences, making the management of IBS more effective and aligned with the patient’s life. In the 14-week journey, patients receive 16+ consultations from a team of certified nutritionists, psychologists and care managers complemented by unlimited chat support from the care team. The program also provides users with access to over 500 gutfriendly recipes based on Indian cuisine to help them manage their condition successfully. DailyBloom IBS care plan aims to bridge the gap in the effective management of IBS by providing patients in India with seamless access to integrated care conveniently at their fingertips.”

It added, “DailyBloom IBS was built in consultation with a team of multi-disciplinary experts, patients and gastroenterologists and based on rigorous research over a period of 12 months.

DailyBloom IBS is available on Google Play Store and Apple store for download. For more queries, doctors and patients can call the DailyBloom Customer Care helpline number 040-47178120.

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