Our News Bureau – Mumbai
Infosys has partnered with GlaxoSmithKline (GSK) to optimise digital channels across its global consumer healthcare and pharma business lines. The partnership in association with Fabric Worldwide, a WPP company, will simplify and improve effectiveness of how GSK delivers digital engagement with consumers and healthcare professionals.
Through this partnership, with Infosys, GSK will create ‘Global Digital Services’ (GDS), a new shared service, which will drive standardised processes and sharing of best practices in creating and securely delivering information, across multiple digital channels.
The service will utilise the ‘Digital Marketing Platform’, built by Infosys in partnership with Fabric Worldwide. GSK will be able to use the platform’s advanced analytical capabilities to better understand consumer segments and leverage audience insight to deliver an engaging brand experience. The platform will allow teams to collaborate through superior work flow capabilities, and foster re-use of digital assets. Infosys and Fabric Worldwide will also provide specialised digital marketing services, around brand and agency liaison, and advanced analytics to enable GSK to improve the effectiveness of digital media.
Phil Benton, Vice-President, Global Digital Services, GSK Core Business Services said, “Global Digital Services will enable us to provide globally standard processes, scalable assets and advanced analytics to support better and more efficient engagement with these external audiences.”
Dheeshjith VG, Senior Vice President and Global Head of Life Sciences at Infosys said, “In the coming years, pharma companies will be heavily leveraging digital media to connect with their sales force, customers, physicians and key opinion leaders in the industry.
Samson David, Vice President and Global Head – Business Platforms, Infosys said, “Companies, today, spend a significant part of their time streamlining their digital processes with little focus on engaging with stakeholders. Our partnership with WPP brings the best of marketing and technology together to create the next-generation Digital Marketing Platform. Delivered on the Cloud, the platform will enable GSK to efficiently create digital properties and effectively engage with its digital consumers.”