At least half of Indian workers feel fully committed, or engaged, with their current employer, according to the latest results from the Kelly Global Workforce Index titled ‘Engaging Active and Passive Job Seekers’ (KGWI). The KGWI canvassed responses from approximately 230,000 people across 31 countries with more than 4,000 mid and senior level respondents from India.
A total of 41 per cent of respondents in India said they were ‘totally committed’ to their current employer. Across APAC, the most engaged employees are in India and Indonesia (41 per cent ‘totally committed’), with the lowest being Thailand and Singapore (20 per cent). Closely tied to the notion of employee engagement is the issue of how ‘valued ‘employees feel by their employers. Across India, 52 per cent of employees say they feel valued at work, a level that has remained steady over the past three years.
“One of the major challenges for employers is to rebuild confidence and trust among employees who have been impacted by economic slowdown and job uncertainty. Employee engagement continues to be one of the prime tools to keep employees engaged which helps in retaining talent as well. Companies with engaged and committed employees are frequently rewarded with better worker performance, higher productivity, less absenteeism, lower turnover, and higher customer satisfaction”, said Kamal Karanth, Managing Director, Kelly Services India.
The KGWI report further elaborates that a lot of employee tend to switch jobs very early during their tenure in a company. 64 per cent employees in India intend to look for a job with another organisation within the one year. This is due to the penetration of social media in the day to day lives of workers which also results in frequent job search on online communities. The report indicates that more than 60 per cent employees in India prefer social media as a tool for job search as most of the companies advertise jobs on the web. This further indicates that social media is one of the most preferred medium to reach out to the desired candidate with the minimum time frame. Among the many reasons for an organisation to be an attractive employer in India include -salary, financial incentives, compensation and benefits at 26 per cent, followed by work life balance at 74 per cent.
Results of the survey in India also show that social media has become a key way that employees find work and exchange information about jobs, with approximately (62 per cent) using it for important career and employment decisions.
Karanth, further added, “Social media offers an unprecedented opportunity for employees to engage in discussion about preferred places to work. The report clearly suggested that findings highlight the increasing role that social media is playing in the workplace, with a constant mixing of work-related and social exchanges. From an employer’s perspective, it means they need to be mindful about the impact of social media activism on their brand and reputation.”
EP News Bureau– Mumbai