JB Chemicals launches medicated nicotine lozenges and AI-enabled Chatbot to help quit smoking

JB Chemicals & Pharmaceuticals Ltd (JBCPL) announced the launch of NOSMOK prescription medicated nicotine lozenges as part of a 360^o Tobacco Cessation initiative on ‘World No Tobacco Day’.

“NOSMOK nicotine lozenges will help in reducing the urge to consume or smoke tobacco and relieve the psychological and psychomotor withdrawal symptoms and help them in their tobacco cessation journey. The medicated nicotine lozenges will be available in Mint flavour as sugar-based and sugar-free variants in 2mg and 4mg strengths. These lozenges are a part of the global JBCPL portfolio which are being introduced in India,” informed the company through a statement.

An AI-enabled Chatbot ‘Dr Will’ has also been launched to encourage and support tobacco smokers to quit smoking. The company informed that ‘Dr. Will’ is a digital program that will help smokers in understanding their smoking triggers and motivate them to succeed in quitting. It will also support doctors in counselling smokers to quit the habit.

Nikhil Chopra, CEO & Whole Time Director, JB Chemicals & Pharmaceuticals said, “Our study of the market led us to realise that a successful tobacco cessation initiative would require not just Nicotine replacement therapy but also patient education and support through the journey to quit smoking. This has led to our launching nicotine replacement pharmacotherapy, NOSMOK accompanied by a digital AI-enabled WhatsApp based chatbot, ‘Dr Will’. We are confident that these will help tobacco users and smokers to successfully beat their habit and emerge tobacco free.”

JBCPL is one of the few companies to offer Nicotine replacement therapy in the form of medicated lozenges that contains nicotine. NOSMOK will be available on prescription at leading chemists across major centres in 2 mg lozenges and 4 mg lozenges form.

‘Dr Will’ is an AI-enabled chatbot to educate and counsel for tobacco cessation. The chatbot will answer patient queries related to quitting smoking options, make relevant information and support available to its users. It is designed as a support mechanism and a helping hand to aid in the journey of tobacco cessation.