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How flexibility fuels innovation in India’s pharma and healthcare

Yeshasvini Ramaswamy, Serial Entrepreneur & CEO, Great Place To Work India explores how embracing flexibility not only empowers healthcare professionals but also catalyses innovation, reshaping the future of patient care in the country

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In the heart of India’s pharma and healthcare landscape, a silent revolution is taking place—one fueled not only by groundbreaking medical advancements but also by a fundamental shift in how work is approached. The fusion of technology and flexible work models is shaping a new era in patient care, one where empowerment and innovation go hand in hand.

In a world where healthcare professionals navigate the delicate balance between tradition and progress, the adoption of flexible work arrangements emerges as a game-changer. Beyond the obvious benefits for individual employees, this shift is proving instrumental in driving innovation, ultimately enhancing patient outcomes and experiences.

The pulse of progress: General trends in flexible work models

As per the India’s Best Workplaces™ in Pharmaceuticals, Healthcare, and Biotech 2023 report, the component of flexibility stands strong in comparison to other industry sectors. A remarkable 81 per cent of employees across all organisations in this industry enjoy workplace flexibility. This is a testament to the industry’s adaptability, acknowledging the unique demands placed on healthcare professionals.

What stands out even more is the resounding belief shared by 82 per cent of employees that individuals daring to explore new and improved ways of doing things, irrespective of the outcome, are celebrated. This culture of embracing experimentation speaks volumes about the industry’s commitment to purpose driven growth and advancement.

Delving deeper, a notable 44 per cent of employees express a strong belief that they experience ample innovation opportunities within their workplace. This signifies a shift from the conventional norms of the traditional healthcare sector practices, indicating a proactive approach towards fostering creativity and originality.

Diagnosing success: Insights from workplace dynamics

Beyond the surface, the data reveals profound correlations between flexible work models, employee satisfaction, and organisational success.

Firstly, companies that cultivate an environment where employees feel positive about taking time off boast a 10 per cent higher retention rate. In an industry where burnout is a constant concern, acknowledging and encouraging the need for personal time becomes a strategic move towards sustaining a dedicated and motivated workforce.

Secondly, the connection between innovation opportunities and positive organisational perception is undeniable. Employees who encounter ample innovation opportunities at work showcase a remarkable 25 per cent higher positive perception regarding their organisation as a great workplace. This aligns with the understanding that a dynamic and creative work environment not only retains talent but also attracts new, forward-thinking professionals.

Prescribing a future: The leadership imperative

As leaders within the pharma and healthcare sectors, it is imperative for organisations to recognise the symbiotic relationship between flexible work models and innovation. Nurturing an environment that values experimentation and provides room for unconventional thinking is the key to establishing high trust sustainable workplace cultures that will only propel the industry forward.

Encourage a culture where failures are viewed not as setbacks but as steppingstones toward progress. Celebrate those who dare to challenge the status quo and reward ingenuity, fostering an atmosphere where every team member feels empowered to contribute their unique perspectives.

Invest in technology that facilitates seamless collaboration and communication, transcending physical boundaries. The ability to work flexibly shouldn’t compromise efficiency; rather, it should enhance it.

In conclusion, as we navigate the intricate landscape of healthcare, let us embrace the transformative power of flexible work models. By doing so, we not only empower our caring hands but also catalyse a wave of innovation that will redefine the future of patient care in India. The prescription for success lies in the hands of leaders committed to fostering a workplace where flexibility and innovation intertwine, creating a healthier, more resilient industry for generations to come.

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