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How can Sentiment Analysis assist in pharmacovigilance in controlling infectious diseases

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Rodrigo Sampera, Senior Consultant – Insights Analyst at ATCS Inc writes about the role of pharmacovigilance in controlling infectious diseases (like COVID-19) and enhancing the pharma industry knowledge of patients’ reactions to therapies through sentiment analysis

In the era of customer-centric marketing, social media is a key tool that allows global companies to listen, monitor and engage with people and organisations’ commentary in real time. In the Pharma industry, this becomes even more important as the ecosystem is complex. In extreme cases, negative side effects of drug therapies or clinical trials can have a direct impact on people’s QOL and life e