Brand India Pharma marks presence at CPhI Worldwide 2014

On the back of an aggressive branding showcase managed by India Brand Equity Foundation (IBEF), the Brand India Pharma campaign made its presence felt on the first day of CPhI Worldwide 2014. With a 360-degree strategy, IBEF has been leading the Brand India Pharma campaign since its launch in March 2012 under the aegis of the Department of Commerce. This is the third consecutive presence of the campaign at CPhI Worldwide. Around 230 Indian companies are participating at CPhI Worldwide this year. CPhI Worldwide is the largest pharmaceutical trade exhibition and is being held from October 7-9, 2014 in Paris.

The India Pavilion was inaugurated by Rajeev Kher, Commerce Secretary, Government of India along with Arun Kumar Singh, Ambassador of India to France, Dr GN Singh, Drugs Controller General (India), BP Pandey, Additional Secretary and Financial Advisor, Department of Commerce, Government of India, Sudhanshu Pandey, Joint Secretary, Department of Commerce, Government of India, Aparna Dutt Sharma, Chief Executive Officer, IBEF, Amruth Rao, Licensing Authority, DCA, Telangana, HG Koshia, Commissioner, Food & Drug Control Administration, Gujarat and Dr PV Appaji, Director General, Pharmaceuticals Export Promotion Council of India (Pharmexcil).

“The Indian pharma industry stands with the full support of the Government of India. For instance, our increasing participation at global exhibitions like CPhI Worldwide demonstrates the commitment to the sector,” said Kher.

“There are around five Indian companies in the list of top 20 global generic companies. Indian companies are looking at making healthcare accessible and affordable for the global population,” said Pandey.

IBEF has coordinated meetings of the high-level Indian delegation with the global pharmaceutical media and Indian companies during the three days of the event. An interactive session of the Indian delegation with the local French media and industry was jointly organised by IBEF and The Embassy of India in Paris on October 6, 2014.

EP News Bureau- Mumbai