WOW Life Science has launched its new peanut butter range, with a twist. The internal innovation team developed the first peanut butter with superfoods in India after doing significant customer research and seeking advice from experts, according to a company statement.
The brand has introduced two variants — one with super seeds (chia, pumpkin, watermelon and sunflower) and the other with sattu (roasted chana powder). Loaded with these superfoods, WOW Life Science’s peanut butter protein and nutrients like Omega 3, Vitamin E and magnesium. These are 100 per cent natural, have no added sugar, palm oil, preservatives, or emulsifiers. Moreover, pure jaggery is used to sweeten them, the statement claimed.
It also mentioned that WOW Life Science will be soon collaborating with health experts and Key Opinion Leaders (KOLs) for an experiential campaign and further WOW Life Sciences’ vision to provide nutrition-rich alternatives and motivate the adoption of a healthy lifestyle.
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