Indegene and Tealium have collaborated to combine Tealium’s Customer Data Platform (CDP) solutions with Indegene’s lifesciences domain knowledge and advanced data and analytics expertise. The partnership enables lifesciences organisations to drive faster and better business decisions, elevate Health Care Professionals’ (HCPs) and patients’ journeys, and enhance brand engagement, a statement from Indegene has notified.
As lifesciences organisations prioritise HCP engagement and customer experience, capturing every moment of HCP interaction becomes vital to elevate their overall experience. However, with the large amount of HCP and patient data across millions of interactions, lifesciences organisations often struggle to connect and collate this data in a central and secure place, and then use it for their communication strategies. As a result, these organisations are missing out on valuable patient insights that fuel business decisions in real-time, the statement said.
It further mentioned that Indegene will help global lifesciences organisations of all sizes to modernise their customer data priorities with Tealium. The joint capabilities are built to resolve customer data collection and storage, marketing automation and implementation, and data and analytics – ensuring lifesciences brands can leverage the full power of customer data intelligence based on HCP, patient and caregiver data. This seamlessly drives personalised and real-time messaging to target audiences and improves customer engagement across regions and brands. Moreover, with real-time dashboard and reporting integrations, the joint proposition boosts customer insights at a granular level and elevates the overall customer experience vision.
Vivek Ghai, SVP, Indegene Enterprise Commercial, said in the statement,“……With the latest Tealium for Pharma offering, we enable global life sciences commercial teams with powerful data and identity management capabilities, allowing them to craft personalised and relevant experiences with lifesciences brands. We will also help global lifesciences brands uncover their customer behavioural insights and patterns from data silos across channels around the world – a key area that helps them become not just data first, but future ready.”