Hetero unveils new logo and corporate brand identity

Hetero yesterday unveiled its new corporate logo, brand architecture, visual and verbal identity, the company informed in a statement.

The new logo is effective immediately and will be implemented across the group’s companies, solutions, assets, services and products in due course, noted the statement.

Dr Vamsi Krishna Bandi, Managing Director, Hetero Group of Companies, said in the statement, “Our new logo is built around the idea of ‘Health for All’ and strengthens our ideology of ‘focussed interventions leading to exponential impact.’ It uses circles as the primary visual anchor to represent the idea of accessibility and global reach.”

The new logo is a change from the version that has served Hetero for three decades. And yet its reflection can be seen in the new version. It continues to be red but with a warmer tone that shows Hetero’s passion and humane approach, the statement said.

Dr B Partha Saradhi Reddy, Chairman, Hetero Group of Companies, also said in the statement, “With unparalleled strengths in research, manufacturing and marketing, we have been well-positioned to serve people regardless of geographies. Our new identity embodies this drive to expand our reach and capabilities in order to respond with agility to the world’s evolving health needs.”