Pharmaceutical packaging is developing from a functional necessity to a strategic enabler. Sandeep Raktate, President – India & Ireland Operations, Amneal Pharmaceuticals shared his expertise on the operational strategies for smarter packaging at the PPL Conclave 2025.
Packaging is a strategic priority, not just an operational task. It impacts brand perception and enhances patient experience and regulatory compliance. However, there are several challenges such as compliance, cost, and data security that must be mitigated to make packaging smarter.
Companies must identify key trends, assess areas of improvement, strategise to implement these trends and execute the plan.
Key trends include digitalisation, automation and the use of AI.
Additionally, implementing sustainable practices by reducing waste and opting for eco-friendly materials.
Initiatives to reduce packaging waste are not only beneficial for the environment but also enhance brand loyalty among increasingly eco-conscious consumers. Another trend that requires attention is personalised medicine which necessitates packaging solutions that are flexible and can quickly adapt to changing market needs.
Implementing these changing trends can lead to a future where pharma packaging plants are AI-powered and fully automated, and personalised packaging that prioritises the use of eco-friendly, bio-degradable smart labels.