Express Pharma

All India Institute of Ayurveda launches #YogaSeAyu campaign for International Day of Yoga 2022

The campaign aims to promote an integrated view by combining Ayurveda and Yoga to create harmony within people's bodies and minds

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The All India Institute of Ayurveda (AIIA) has launched #YogaSeAyu campaign in the run-up to the 8th International Day of Yoga. The integrated campaign is in sync with the Ministry of AYUSH’s ‘Yoga Utsav’ and aims to promote the concept of combining Yoga and Ayurveda to achieve holistic healing,  a statement from AIIA said.

Bringing Yoga and Ayurveda together provides a spiritual aspect to Ayurvedic treatment, helping it realise its vedic healing powers. Similarly, Ayurveda suggests lifestyle recommendations for yoga practitioners, allowing for an all-inclusive healing, the statement added.

“Being one of the nodal institutes for Ayurveda in the country, we believe that combining the powers of Yoga and Ayurveda creates holistic well-being. They complement and benefit each other and can lead to balancing of all doshas when practised properly. Our campaign #YogaSeAyu strives to take this message to the masses, e