Blueprint for progress EP News Bureau Jan 12, 2021 Experts and veterans examine and explore strategies for India Pharma Inc to implement the lessons learnt from the COVID-19…
Our vision is to make pharma marketing effective and efficient Usha Sharma Dec 16, 2020 Doceree, a physician-only platform for programmatic marketing, is working towards building more effective ways for pharma brands…
UCPMP should be made mandatory without further delay: Experts Usha Sharma Sep 26, 2020 Highlight the lack of a regulated and uniform system to ensure ethical sales and marketing practices
Government has not yet decided to make UCPMP mandatory: DV Sadananda Gowda EP News Bureau Sep 24, 2020 Under UCPMP there is no provision for the DoP to directly deal with complaints received regarding unethical practices
Discord between IMA and MSN Labs over promotion of COVID-19 drug, Favilow Usha Sharma Sep 14, 2020 The doctors’ body claims misuse of its identity in the drug’s promotion while the pharma firm asserts that it has email expressing…
HEAL Health Connect Solutions hosts Emerging Dimensions in Pharma Excellence e-Summit EP News Bureau Aug 25, 2020 Experts discuss challenges faced by the pharma industry due to COVID-19 pandemic and deliberate on strategies to survive these…
DoP organises meeting with industry stakeholders on UCPMP implementation Usha Sharma Aug 22, 2020 Also discusses black marketing of COVID-19 treatment-related drugs in the country
Pharma-telehealth partnerships: Rules of the game Lakshmipriya Nair Aug 15, 2020 Industry advisors outline the legal aspects that need to be considered and fulfilled as pharma and telehealth players get into…
Digital marketing should continue post-COVID-19: Experts Usha Sharma Aug 10, 2020 It reduces expenditure, provides targeted better returns
Why is a romance burgeoning between pharma and telehealth? Lakshmipriya Nair Jul 25, 2020 An analysis of how these growing alliances can enable the pharma sector to seek more effective ways to reach out and communicate…