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Adopting Digital Culture in Pharma Marketing

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The conference was organised for pharma marketing personnel with an aim to share the importance of ‘Why and How of Digital Marketing, especially in pharmaceutical domain’

Mumbai, Jan 16, 2015: ‘DigiSights 2015’, Conference on Digital media for Pharmaceuticals and Healthcare Marketeers in India is hosted by MediaMedic Communications in association with Centre for Excellence in Healthcare, SIES College of Management Studies, Navi Mumbai. This is the second year of this coveted event.

MediaMedic Communications, the India partners of Global Health PR Network brought together a diverse group of professionals for a whole day of lively intellectual exchange. Healthcare providers, IT innovators, health and pharma leadership, and entrepreneurs gathered to hear insights, ideas, case studies and analysis from digital leaders from this sector.

DigiSights 2016 witnessed speakers such as Sanjiv Navangul, Managing Director, Janssen India; Rahul Avasthy from Abbott; Rupali Digrajkar from Merck; Pooja Krishnani from MSD; Priti Mohile, Co-founder and MD, MediaMedic Communications; Dinesh Chindarkar, Co-founder of MediaMedic Communications; Ratan K K from GutsGo; Salil Kallianpur from GSK; Sunder Ramachandran from Pfizer; Sagar Pawar from PwC; Gurdeep Singh from Wockhardt; Prof. Suniel Deshpande, Chairperson of Centre for Excellence in Healthcare and many more Pharmaceutical experts.

The conference was organised for pharma marketing personnel with an aim to share the importance of ‘Why and How of Digital Marketing, especially in pharmaceutical domain’. The eminent audience was engaged with thought-provoking sessions like ‘Adopting digital culture for pharma marketing’; ‘Achieving Patient centricity through Digital medium’; ‘Social Learning through Digital medium’; ‘Trends in Digital Marketing’; ‘Role of Digital PR in pharma marketing’ and ‘eMarketing Applications for Pharma marketeers’.

Mohile shared her expertise on ‘Pharma marketing objectives that can be addressed by the Digital Medium’. She said, “Something fundamental has changed in the way doctors and consumers are participating in, and receiving communication. Specific targeting and CRM is now possible through this new medium. Through this conference, we hope to generate a dialogue within the marketing community to understand and use this opportunity to achieve their marketing objectives even within the regulatory framework of the industry”

An absorbing panel discussion was held on ‘The Why & How of Digital Marketing’. Global Digital Pharma Marketing cases were discussed through a video link by Global Health PR team from UK and US. This gave an international perspective and helped the audience understand the dynamics of digital marketing strategies in the healthcare world.

The conference concluded with a roundtable discussion on ‘Adopting and adapting Digital media in Pharma marketing’ emphasizing on issues and solutions.

EP News BureauMumbai

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