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100+ participants discuss pro-active strategies for T&T deployment

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Organised by Optel Vision, Tracelink and Conval Group,the CMO seminar highlighted that getting each stakeholder to understand the project and adherence to timelines is the foremost challenge in T&T projects

Pharmaceutical companies all over the world are facing challenges establishing and running cost effective serialisation/Track & Trace (T&T) programmes. With legislation already in effect in many countries, and other global deadlines quickly approaching, building an approach to select and implement the right solution can be a vast task.

Keeping this is mind, industry leaders Optel Vision, Tracelink and Conval Group organised a common platform for the Indian pharma industry to understand various strategies that can be implemented for global T&T deployment. This CMO seminar held on April 13, 2016 at Planet Hollywood Beach Resort in Goa, saw a huge turnout of more than 100 national and international speakers & delegates. The seminar was supported by industry stalwarts Abbott, Actavis, Apotex, Fresenius Kabi, Par Pharmaceutical, USV, Kemwell Biopharma, Domino and industry body Pharmexcil.


“Creating awareness in all stakeholders of the practical issues involved in implementation of Track & trace requirements is the need of the hour” stressed S M Mudda, former board member of Pharmexcil and Director Global Strategy (Technical), Micro Labs in his keynote speech.

Shaunak J Dave, Asian Market Director, Optel Vision succinctly stated that the rationale for this conference was ‘Care & Share’. Expanding on this, he said, “About 700,000 people die every year globally because of counterfeit medicines. This conference aimed to express our commitment to the society that we care. Industry, technology providers and government/ regulatory agencies across the globe must work together to share their knowledge, experience and key learnings towards common objective: Patient Safety.”

Daniel J Lentsch, Global Corporate Device Identification Programme Manager – Medical Device, Hospira, emphasised a “pragmatic approach” as he explained the project execution challenges faced during T&T implementation.

Further echoing this perspective, Dr Vadlamudi Rao, President – Indian Pharmaceutical Association mentioned that “Ensuring a deep understanding on serialisation is critical in implementing a fool proof system.”

Clearly, the key take away from the sessions was that getting each stakeholder to understand the project and adherence to timelines is the foremost challenge of implementing T&T projects in an organisation.


A platform for exchange of knowledge, the seminar saw attendance from engineering, project management, IT, QA and supply chain professionals from all over the industry. The one-day event featured presentation, case studies, strategic round table discussions and covered validation perspective on 21 CFR Part 11 compliance.

The major highlight of the seminar was the interactive round table discussions organised by Supply Chain Wizard that covered packaging line implementation challenges and solutions, CMO serialisation support strategy.

Ken Fallu, Marketing Director, Optel Vision concluded the day’s programme emphasising that Optel Vision is committed to organise such educational events with industrial collaboration primarily to facilitate the understanding of the challenges involved in T&T.

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