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The Power of Choice

Mobile apps might be reducing consumer drug spending in the US, however, it is a long way to go in India, finds out Shalini Gupta

Playing by protocol

Designing and maintaining a protocol is one of the most challenging aspects of any clinical trial. Sachin Jagdale analyses

Value-added OTCs on the radar

Pharmaceutical players are striving to add value to their OTC products in order to catch the consumer's attention and stand out…