‘In increasingly crowded markets like India, a recognised and trusted corporate brand is critical’ Viveka Roychowdhury Nov 25, 2014 After the hiving off of its proprietary pharmaceuticals business, about half of the new Abbott’s business is either direct to…
Looking back, moving forward Viveka Roychowdhury Nov 25, 2014 Sometimes, the more things change, the more they remain the same. Express Pharma Pulse was launched in December 1994. Change was…
Peering into the crystal ball Viveka Roychowdhury Nov 20, 2014 As we discussed themes for Express Pharma’s 20th Anniversary series which kicks off with the December 1-15 issue, we were struck…
‘India can be an innovator as well as a leader in generics’ Viveka Roychowdhury Nov 5, 2014 Dr Swati Piramal, Vice Chairperson, Piramal Enterprises stresses on the need for new government policies in an interaction with…
On the ‘red list’ in Vietnam? Viveka Roychowdhury Oct 28, 2014 Why are pharma companies in India still falling foul of overseas regulators?