Classys partners with Photonence to bring aesthetics technology to India

The growing use of non-surgical procedures in aesthetic dermatology is expanding the range of treatment options available for concerns such as skin laxity, loss of firmness and changes in facial contours. Within this space, energy-based technologies are increasingly being used as alternatives or complements to surgical procedures.

Classys, a medical aesthetics technology company, has entered into a partnership with Photonence in India to introduce a treatment approach combining two of its technologies, Volnewmer and Ultraformer. The approach uses the technologies at different skin depths and is intended for applications related to skin lifting and tightening.

The move comes as aesthetic dermatology sees greater use of non-surgical technologies for concerns including facial sagging, reduced skin elasticity, jawline definition and body skin laxity. The adoption of such technologies also brings greater focus on patient selection, treatment protocols and practitioner expertise.

According to available estimates, India’s aesthetic dermatology market is expected to reach a USD 383.79 million by 2032 and is projected to grow at a CAGR of 16.34 per cent from 2025 to 2032. “India’s aesthetic medicine landscape is evolving rapidly, with patients becoming more informed and increasingly looking for non-surgical options. The focus now is not simply on cosmetic enhancement but on skin health, safety, appropriate patient selection and evidence-informed use of technology,” said Ashish Jha, Co-Founder and Director, Photonence.

“We are seeing in aesthetic medicine. Doctors are increasingly looking at how different technologies can work together rather than relying on a single approach. We are very happy to bring this concept to India and with practitioners who are willing to explore new possibilities in aesthetic treatment,” said Jin Park, Chief Sales Officer, Classys.

For dermatologists and plastic surgeons, the growing availability of energy-based technologies is widening the range of non-surgical treatment options. Their clinical application, however, continues to depend on factors such as patient suitability, treatment protocols and practitioner training.

Dr Gurjot Marwah, a dermatologist (From Mumbai), who has introduced the approach in India, said, “Patients today are looking for effective aesthetic procedures with no downtime. The ability to work across different skin layers gives dermatologists another option when managing concerns related to laxity and firmness. As with any aesthetic treatment, the approach needs to be tailored to the individual patient and their clinical requirements.”

Classys’ portfolio in India includes Ultraformer 3, Ultraformer MPT, Volnewmer, Curas Hybrid and Aquapure. The company said practitioner education and training will be an important part of introducing the new treatment approach, particularly as dermatologists and plastic surgeons evaluate its potential applications.

Dr Marwah added, “The growth of non-surgical aesthetics is also reflecting a broader change in how patients approach cosmetic care, with greater emphasis on preventative treatments, skin health and maintaining natural-looking results rather than relying exclusively on surgical correction.”