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Book Launch Alert: ‘Innovation And Financial Performance In Indian Pharmaceutical Industry’ hits the shelves

The book, authored by Mithun Nandy, provides information and insight on the important areas where different research and development (R&D) activities being conducted by Indian pharma companies

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Mithun Nandy, Assistant General Manager – AGM Sales, Hegde and Hegde Pharmaceutica recently launched a book exploring how the India pharma inc has evolved over the years in terms of innovation, R&D and finance.

The book provides information and insight on the important areas where different research and development (R&D) activities being conducted by Indian pharma companies

It describes how research and development (R&D) activities have evolved over the period of last three decades. Through different tables, figures, illustrations and numerical representation which have been presented in this book are very much readers friendly to comprehend the story with regard to relationship between research & development (R&D) activities and financial performance in the context of pharmaceutical business in global context. The book also caters the adequate information and provides sufficient knowledge to understand how emerging economies like India has become the ‘Pharmacy of the World’ and how reputed Indian research centric drug manufacturing companies are aligning their business model by incepting the idea as ‘Innovate in India and Provide to the World’ and implementing the same through their constant R&D endeavours.

The book finally searches the path of business sustainability and sustainable development followed by high financial returns with the help of different research & development (R&D) activities, drug discoveries and innovation taken place indigineously in Indian soil. The book also discusses about the profile of different multinational (MNC) subsidiary companies operating in India, large, medium and small size Indian pharmaceutical companies, marketing strategies being adopted by reputed pharmaceutical companies and how global competitiveness are being attained by exporting innovative healthcare solution across the world.

In the empirical study section the book has thrown light and tried to figure out a relationship between research & development (R&D) activities and financial performance with the help of contemporary statistical tolls and techniques.

Book Title: Innovation And Financial Performance In Indian Pharmaceutical Industry (English, Hardcover)
Author: Dr Mithun Nandy, Ph.D. (Management)
Language: English
Binding: Hardcover
Publisher: Abhijeet Publications, New Delhi
ISBN: 9789388865340
Edition: 1st, 2020

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