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Romaco unveils new business model and corporate design at Interpack 2014

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The Romaco Group’s new business model and corporate design made a very successful début at this year’s Interpack under the motto beyond technology. The Romaco booth attracted a number of visitors and sales deals were sealed actually during the exhibition week. More than 300 invited guests attended the Romaco Kilian Event in Cologne on the first day.

Romaco took the opportunity of Interpack 2014 to introduce its new business model and corporate design, which can be summed up under the heading beyond technology. Romaco customers profit from excellent value for money, deep application expertise and strong Romaco brands. The new brand identity and extended product portfolio were presented to an international audience on 600 square metres of floor space at the Dusseldorf Exhibition Centre. The new KTP 420X high speed tablet press from Romaco Kilian, which won the iF Award 2014 for innovative design, met with considerable interest among visitors and was one of the Romaco machines to be sold directly at the event.

Paulo Alexandre, Chief Executive Officer, Romaco Group, said, “Crowds of visitors turned up at our Interpack stand every single day and we forged a lot of promising contacts. Our solutions evidently touched a nerve with our customers.”

On the trade fair’s first day, more than 300 industry players took part at the gala reception which was held at Romaco Kilian’s facility in Cologne. The new Romaco motto beyond technology was brought to life at this special event hosted by the Romaco Group’s newest member.

Romaco Kilian staff demonstrated various high-tech innovations like the new KTP 420X high speed tablet press for pharma applications. Romaco Kilian is the first manufacturer worldwide to offer an in-line system that enables continuous weight control as the products are pressed. This highly efficient tabletting solution was also shown by Romaco in line with a Romaco Siebler HM 1-230 heat-sealing machine and FlexTrans FT servo-driven transfer unit as well as a Romaco Promatic P 91 intermittent motion cartoner. At the same time, those present had a chance to see for themselves how Romaco is successfully optimising key processes such as stocking based on lean management principles. The underlying aim is to establish Romaco as industry leader when it comes to operative performance with very short delivery times.

Following the tour of the Kilian plant, Alexandre outlined the Group’s new strategic approach. Romaco now goes beyond technology, offering far more than just the technological expertise embedded in its diverse brands. The company is currently extending its portfolio of products and services to meet customers’ increasingly differentiated specifications, with the emphasis on long-term partnerships. The objective is to achieve higher economic value added for end users throughout the operating lifespan of every Romaco solution. The new Romaco image film gave even greater emphasis to what Alexandre was saying.

EP News Bureau Mumbai

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