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WHO’s Instagram campaign #YearsAhead gains momentum

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The campaign asks for photos that show how older people continue to play hugely valuable roles in their families and communities

Late November, WHO had launched an Instagram campaign #YearsAhead. The campaign asks for photos that show how older people continue to play hugely valuable roles in their families and communities. The initiative has gained momentum and reportedly, the entries are already coming in from all over the world.

People participating in this initiative have to do one of two things:

· If one is an older person: post a photo of oneself celebrating #YearsAhead.
· If one is a younger person: post a photo of, or a selfie with, someone they value who is #YearsAhead.

Photos for the initiative can be submitted on Instagram or Twitter, using the hashtag #YearsAhead, or sent to [email protected], with the subject line: YearsAhead. Each photo should include a short description, including where it was taken. WHO will continue to post their favourites on the @WorldHealthOrganization Instagram account.

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