The award was received under the ‘Social and Environment’ category for ‘FairSexFairSay’ women’s day campaign
Piramal Enterprises has been felicitated with the Silver Award for its iCan ‘FairSexFairSay’ women’s day campaign at the APPIES APAC Awards, at the National University of Singapore Society, Singapore. APPIES, an acclaimed annual festival, showcases the creative and inspirational ideas in marketing communications across Asia.
The iCan FairSexFairSay campaign, conceptualised by McCann World Group India has been awarded to Piramal Enterprises under the ‘Social and Environment’ category for APPIES APAC 2016. Spanning across a total of 73 cases from India, Japan, Malaysia, Singapore, Australia, Vietnam, Hong Kong, Indonesia, Thailand and China; Piramal Enterprises is among 20 companies to be awarded a medal. iCan has been making a remarkable impression since 2013, when it won the Bronze Award for the ‘iCanhelp queries’ at the INK Newspaper Awards.
#FairSexFairSay campaign focused on encouraging women to take charge of their lives and have equal say in contraception. The campaign was extremely successful and garnered recognition across all platforms.
EP News Bureau