The brand also launched a campaign in May, 2017, named, Dard Baanton Nahi, Mitao, addressing the consumers common pain points
Ozone Pharmaceuticals,introduced DFO 4X Gel, a topical pain reliever product that aligns with the brand’s motto of Pain Eradication. In sync with offering this new product, the brand launched a campaign in May, 2017; named, Dard Baanton Nahi, Mitao, addressing the consumers’ common pain points such as injuries, muscle pain, sprains etc. The aim was to create an emotional connect with consumers’ agony and the brand.
The company release informed, since the launch of this campaign, 70000 units of Ozone D.F.O. 4X Gel have been sold pan India. Currently, DFO 4X Gel contributes about 12.5 per cent to the company’s overall business.
Reportedly, DFO 4X Gel is an advanced topical pain relief product containing high dose – Diclofenac Diethylamine 4.64 per cent for direct acting deep penetration of the epidermis, which translates into site-specific effect and instant pain and inflammation relief. It can be used in the management of: osteoarthritis (oa) pain, acute musculoskeletal pain and inflammation, sprains and strains, sciatica pain, neck pain, back pain, epicondylitis , carpal tunnel syndrome, knee pain and repetitive sports injury.