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Abbott launches Digene range with ‘Quick Cooling Action’

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Abbott has launched its all-new Digene range with ‘Quick Cooling Action’ and enhanced taste profile which provides quick relief from symptoms like acidity, gas, heartburn, bloated stomach and related uneasiness. The all-new Digene range is now available in four flavours: mint, orange, mixed fruit and strawberry across leading chemist and retail outlets in India.

“Today’s changing lifestyle habits mean that people are rushing through meals, eating irregularly and inappropriately. This leads to an increase in symptoms of acidity and gas. Consumer research suggests that sufferers of acidity and gas look for quick and effective relief from these symptoms which in turn lead to their well-being. Research also suggested that the most looked-for sensory experience is a cooling effect. The new Digene with ‘Quick Cooling Action’ provides consumers with quick and effective relief from these symptoms,” says Rehan A Khan, Managing Director, Abbott India.

The antacid and anti-flatulence market in India is valued at Rs 557 Crores, growing at a CAGR of 10 per cent (2009-2013). The gastroenterology segment contributes about 11 per cent to the overall Indian pharmaceutical market.

EP News BureauMumbai

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